ABMVantage

ABMVantage

Company

ABM

Role

Lead Designer

Category

Branding, Visual Design, Art Direction, Production, Print Design, Motion Design, Storyboarding, Campaign

Team

CD - Scott McAfee

Copywriter - Taylor Foran

Supporting Designer(s) - Erika Borrat, Jake Burk

Animator - Allison McDaniel

Team

CD - Scott McAfee

Copywriter - Taylor Foran

Supporting Designer(s) - Erika Borrat, Jake Burk

Animator - Allison McDaniel

Team

CD - Scott McAfee

Copywriter - Taylor Foran

Supporting Designer(s) - Erika Borrat, Jake Burk

Animator - Allison McDaniel

Main Project Image
Main Project Image

The Start

Gold winner of the Marcom 2023 Integrated Marketing Award. We partnered with ABM Industries to promote the launch of its mobility solution, ABMVantage, by producing a comprehensive, integrated marketing campaign that drove awareness of this solution and directly influenced the sales pipeline. We produced an all-new campaign site, multiple explainer videos, a personalized email nurture stream, lead generation through paid ads and social media channels, trade and OOH placements and unique gifts for leads.

Large Project Gallery Image #1
Large Project Gallery Image #1

Premium gift tying in the ABMVantage program shared with high-value prospects and clients in meetings and at industry events

The Finish

We generated hundreds of thousands of dollars in pipeline opportunities and surpassed campaign benchmarks.