Company
ABM
Role
Lead Designer
Category
Branding, Visual Design, Art Direction, Production, Print Design, Motion Design, Storyboarding, Campaign
The Start
Gold winner of the Marcom 2023 Integrated Marketing Award. We partnered with ABM Industries to promote the launch of its mobility solution, ABMVantage, by producing a comprehensive, integrated marketing campaign that drove awareness of this solution and directly influenced the sales pipeline. We produced an all-new campaign site, multiple explainer videos, a personalized email nurture stream, lead generation through paid ads and social media channels, trade and OOH placements and unique gifts for leads.
Premium gift tying in the ABMVantage program shared with high-value prospects and clients in meetings and at industry events