Shortly following the initial launch of the Made In Carbon Steel Collection, the Carbon Steel Wok launch was a highly anticipated product launch that addressed a need for a light flat-bottomed wok that could be used both at home and in a professional Chef's Kitchen. I wanted to capture the unique energy of the wok and cultural connections through the use of circles with the brand design, while also tying in the shape of the actual pan itself. We delivered packaging, email creative, print design, paid and organic social ads and energetic :15-:30 second spots leading up to and on the day of the launch.