SimplifyEV

SimplifyEV

Company

ABM

Role

Designer

Category

Art Direction, Experiential Design, Illustrations, Motion Design, Print Design, Digital Assets, Paid Advertising, Website

Team

CD - Scott McAffee

ACD - Jake Burk

Copywriters - Taylor Foran, Justin Barisich

Supporting Designers - Erika Borrat, Megan Popovich

Team

CD - Scott McAffee

ACD - Jake Burk

Copywriters - Taylor Foran, Justin Barisich

Supporting Designers - Erika Borrat, Megan Popovich

Team

CD - Scott McAffee

ACD - Jake Burk

Copywriters - Taylor Foran, Justin Barisich

Supporting Designers - Erika Borrat, Megan Popovich

The Start

Platinum Winner of the 2023 Marcom Awards in Integrated Marketing. We partnered with ABM Industries to create a marketing campaign that utilized strategic marketing materials to promote its status as the #1 commercial installer of electric vehicle chargers and position ABM as the valuable, turnkey solution to any EV need. We designed a microsite that promoted ABM’s services and packages with easy to access resources and catalogs, developed a robust email campaign, utilized programmatic, trade publications, paid search and paid social to drive promotional materials, and developed messaging to instill trust in ABM solutions.

GIFs created for Landing Pages, Paid and Social Assets

Hundreds of unique illustrations produced

Floor decals for 2023 IPMI Tradeshow

Billboard/Tradeshow Display

Tradeshow lab hand-out

IPMI Magazine Ad

42 unique illustrations/email headers created alongside dynamic email content

The Finish

We produced over 125+ unique pieces of creative produced between a team of 7; a 4-page Microsite, 18-page eBook, 22-page Tech Guide, 42 CRM emails, Social posts, Print ads, and Display ads. The campaign resulted in $6.1M pipeline from 39 influenced opportunities(open/won). 9 converted opportunities. 1.4MM impressions - 81% from programmatic and trade publications. 6.32% increase in CRM open rate, 80% of landing page visits came from paid search and trade publications.